Apollo.io pricing explained (2026): the real cost
verified 2026-05-31Headline prices are per seat billed annually; month-to-month is roughly 20% higher ($59/$99/$149). A real team commitment starts at Basic around $588/seat/yr, and the Organization tier requires a 3-seat minimum, so entry there is about $4,284/yr ($357/mo) before any add-ons. The true variable cost is credits: email reveals cost roughly 1 credit but mobile/phone reveals cost far more, credits do not roll over month to month, and once you run out you buy more at about $25 per 1,000 credits on annual plans. Prices verified 2026-05-31 against apollo.io. prices change often, verify live
The tiers
Monthly and annual. The unit you pay against, per plan.
| tier | monthly | annual | what's included | unit |
|---|---|---|---|---|
| Free | $0verify live | $0 | ~1,200 credits/yr (100/mo), 5 mobile credits/mo, 2 active sequences, 250 emails/day, Chrome extension | per user |
| Basic | $59verify live | $49 | Unlimited email credits, ~30,000 data credits/yr, advanced filters, email tracking, CRM integration | per seat/mo |
| Professional | $99verify live | $79 | Unlimited email credits, ~48,000 data credits/yr, US/Canada auto-dialer (~4,000 min), A/B testing, unlimited sequences | per seat/mo |
| Organization | $149verify live | $119 | ~72,000 data credits/yr, international dialer (~8,000 min), custom workflows, advanced security and SSO | per seat/mo (min 3 seats) |
// pools and per-unit rates are volatile · verified 2026-05-31 · cells flagged verify live link to the live vendor page
The sticker price is misleading.
The sticker price is misleading. Apollo is credit-metered: every contact/mobile reveal and export consumes credits that expire monthly (no rollover), and once you run out you pay ~$0.20/credit overages in 250-credit minimum chunks, so the bill scales with usage, not just seats. The Organization tier (where API access and the international dialer live) also forces a 3-seat minimum (~$4,284/yr). The deep features like phone reveals cost roughly 8x more credits than emails, so heavy dialing burns through allotments fast.
See live pricing on Apollo.io →Worth it if
- You want a single platform that combines a massive verified B2B contact database with AI-driven prospecting, enrichment, and multichannel outreach so your sales team can replace several point tools at once.
- Your usage stays inside the included allowance.
- You value AI-assisted B2B prospecting and outbound over raw lowest cost.
Look elsewhere if
- The sticker price is misleading. Apollo is credit-metered: every contact/mobile reveal and export consumes credits that expire monthly (no rollover), and once you run out you pay ~$0.20/credit overages in 250-credit minimum chunks, so the bill scales with usage, not just seats. The Organization tier (where API access and the international dialer live) also forces a 3-seat minimum (~$4,284/yr). The deep features like phone reveals cost roughly 8x more credits than emails, so heavy dialing burns through allotments fast.
- You're highly cost-sensitive at scale.
- A cheaper tool in the comparison covers your use case.
Ready to try Apollo.io?
Start on the free tier (Yes, permanent Free plan: $0, ~100 data credits/mo), then size your plan with the numbers above.
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Questions
How much does Apollo.io really cost?
Headline prices are per seat billed annually; month-to-month is roughly 20% higher ($59/$99/$149). A real team commitment starts at Basic around $588/seat/yr, and the Organization tier requires a 3-seat minimum, so entry there is about $4,284/yr ($357/mo) before any add-ons. The true variable cost is credits: email reveals cost roughly 1 credit but mobile/phone reveals cost far more, credits do not roll over month to month, and once you run out you buy more at about $25 per 1,000 credits on annual plans.
Does Apollo.io have a free tier?
Free tier: Yes, permanent Free plan: $0, ~100 data credits/mo.
What's the catch with Apollo.io's pricing?
The sticker price is misleading. Apollo is credit-metered: every contact/mobile reveal and export consumes credits that expire monthly (no rollover), and once you run out you pay ~$0.20/credit overages in 250-credit minimum chunks, so the bill scales with usage, not just seats. The Organization tier (where API access and the international dialer live) also forces a 3-seat minimum (~$4,284/yr). The deep features like phone reveals cost roughly 8x more credits than emails, so heavy dialing burns through allotments fast.
Is Apollo.io worth it?
Apollo.io is worth it if you specifically need AI-assisted B2B prospecting and outbound. That's where it beats the alternatives. Headline prices are per seat billed annually; month-to-month is roughly 20% higher ($59/$99/$149). A real team commitment starts at Basic around $588/seat/yr, and the Organization tier requires a 3-seat minimum, so entry there is about $4,284/yr ($357/mo) before any add-ons. The true variable cost is credits: email reveals cost roughly 1 credit but mobile/phone reveals cost far more, credits do not roll over month to month, and once you run out you buy more at about $25 per 1,000 credits on annual plans. If your usage is high-volume or budget is the priority, a cheaper tool in the comparison will do the same work for less.