Best AI marketing agents (2026)

Make~$9/mo

Operations are counted per module, not per scenario, and AI/code modules cost several ops each. A 10-module flow burns 10+ ops every trigger. Full Make pricing →

Relevance AI$29/mo

Since late 2025 the bill has two meters: Actions (platform work, included) and Vendor Credits (the LLM cost, pass-through on top). The headline price is half the story. Full Relevance AI pricing →

Gumloop$37/mo

Per-node rates vary enormously (standard AI 2, advanced 20, enrichment 60), and loop/bulk nodes multiply by item count, so a data-heavy flow drains the pool fast. Full Gumloop pricing →

Lindy$49.99/mo

Credit burn is wildly uneven: one voice call (~265 credits/min) can eat a chunk of the month. Credits do not roll over, and agents pause at zero. Full Lindy pricing →

Jasper$39/seat/mo (Creator, billed annually; $49 month-to-month)

API access, advanced agents, the no-code App Builder, Jasper Grid, SSO/SCIM and unlimited brand assets are all locked behind the custom-priced Business tier with a 12-month minimum. The cheap-looking Creator and Pro seats are lightweight writing/agent plans with capped Brand Voices, Knowledge assets and Audiences, so the marketing agent platform pitch really only unlocks at enterprise pricing. Annual billing also locks you in for a year to get the headline per-seat rate. Full Jasper pricing →

Copy.ai$29/mo (Chat, monthly) or $24/mo billed annually ($288/yr)

The big price cliff: the affordable $29/mo "Chat" plan is just chat with unlimited words, it does NOT include Workflows or Agents, which are the entire reason to use Copy.ai as a GTM platform. Those start at the $1,000/mo Growth tier, so the marketed go-to-market AI platform realistically costs $12,000/yr minimum, not $29/mo. Beware outdated comparison articles still quoting a $49 "Pro" or $249 "Team" workflow tier; that self-serve middle ground is gone from the current live prices page. Full Copy.ai pricing →

Writesonic$79/month (Starter)

This is no longer the cheap AI copywriter many remember. Writesonic has repositioned as an "AI Search Growth Engine" with steep new pricing from $79/mo, and the Starter plan only tracks ChatGPT (no Gemini or Google AI Overviews until Basic at $199). Agentic workflows and the Action Center are largely capped "trial runs" on lower tiers, with full access and all 10 platforms reserved for custom Enterprise quotes. Full Writesonic pricing →

Customers.ai$600/month (Starter, 3,000 visitor resolutions)

Pricing is opaque and moving: the live site no longer lists flat tier prices, instead using a Klaviyo-profile-based calculator and contact-sales for purchasing, so the $600/$900/$1,500 tiers come from third-party reviews and may differ from your quote. It is heavily Shopify and Klaviyo centric, with only legacy support for other ESPs, so it is far less useful outside e-commerce. The 4x ROI guaranteed claim is marketing, not a contractual refund, so read the fine print before banking on it. Full Customers.ai pricing →

Instantly$47/mo (Growth Outreach, billed monthly)

The headline low price is misleading two ways: the cheapest $37.60/mo figure is annual-billed Growth, capped at just 5,000 emails and 1,000 contacts; and lead data and AI agent usage run on a SEPARATE credit-based subscription on top of the Outreach plan, so the AI SDR and lead finder are not included in the email-sending price. There is no permanent free tier, only a 14-day trial. Full Instantly pricing →

Apollo.io$0 (Free) / $49 per seat/mo billed annually

The sticker price is misleading. Apollo is credit-metered: every contact/mobile reveal and export consumes credits that expire monthly (no rollover), and once you run out you pay ~$0.20/credit overages in 250-credit minimum chunks, so the bill scales with usage, not just seats. The Organization tier (where API access and the international dialer live) also forces a 3-seat minimum (~$4,284/yr). The deep features like phone reveals cost roughly 8x more credits than emails, so heavy dialing burns through allotments fast. Full Apollo.io pricing →

Smartlead$39/month (Base, monthly)

"Unlimited" refers to email accounts and contacts, not sending: every tier still caps monthly email sends (6k on Base up to 500k on Prime) and verified prospect credits. Whitelabel is a paid $29/mo add-on per workspace from Pro up, not included, and dedicated SmartServers run $39/server/mo. The $39 Base plan is too small for real outreach, so the true entry for production sending is closer to $174/mo. Full Smartlead pricing →

Manychat$14/mo (Essential)

The cheap headline no longer buys much. On March 2, 2026 Manychat moved to a four-plan model (Free, Essential, Pro, Business), and the Free tier dropped from 1,000 contacts to just 25, so anyone serious is pushed onto a paid plan fast. Cost then scales automatically with active contacts via per-contact overage, and AI is a paid add-on (about $29/mo) only on Pro and Business, not included in any base plan. Full Manychat pricing →

HeyGen$29/mo (Creator, monthly) / $24/mo billed annually

The credit system makes the headline price misleading: premium models (Video Agent, Avatar IV) eat 20 credits/min, so 600 Creator credits is only ~30 minutes of premium video before you run dry. Credits roll over only one cycle on monthly plans, the free tier watermarks everything, and on Business adding seats does NOT add credits (the 1,500-credit pool is shared), so heavy solo users often get more from Pro than from a multi-seat Business plan. Full HeyGen pricing →

RoxFree (Starter); paid Core $50/mo

The public Starter and Core self-serve pricing is the small end of the product; Rox is fundamentally an enterprise, sales-led platform where the real deployment is the quote-only Enterprise tier. The Agent Actions usage model means costs are variable and unused actions expire monthly with no rollover, so spend is hard to predict and a single multi-step task can burn many actions. Full value (warehouse-native data, unlimited agents) only unlocks on the custom enterprise contract. Full Rox pricing →