Manychat review
★ 3.9/5No-code chat marketing automation platform for building AI-assisted chatbots and automated conversation flows across Instagram DM, Facebook Messenger, WhatsApp, TikTok, SMS, and email from one interface. Trigger-based flows (comments, story replies, keywords, links) turn social engagement into captured leads and sales conversations.
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Best for Social DM and comment automation. Manychat starts $14/mo (Essential) on a Freemium, contact-scaled subscription tiers plus per-contact overage model. Real budget runs higher than the headline. After the March 2026 restructure, Pro is $29/mo for 2,500 active contacts and Business is $69/mo for 7,500, with overage at about $0.025 per extra contact monthly (about $0.018 annual). A list of 10k contacts on Business adds roughly $60 to $190/mo in overage on top of the base. AI features (the AI Step add-on) cost about $29/mo extra on Pro and Business, and WhatsApp (Meta per-conversation fees) plus SMS (carrier fees) are billed separately. A growing solo creator typically lands around $30 to $60/mo all-in, scaling fast as the contact list grows.
Spec
The gotcha
The cheap headline no longer buys much. On March 2, 2026 Manychat moved to a four-plan model (Free, Essential, Pro, Business), and the Free tier dropped from 1,000 contacts to just 25, so anyone serious is pushed onto a paid plan fast. Cost then scales automatically with active contacts via per-contact overage, and AI is a paid add-on (about $29/mo) only on Pro and Business, not included in any base plan.
Decode the real cost →Best for
- You want to capture leads and automate DMs/comment replies across Instagram, WhatsApp, Messenger, and TikTok without writing code, and turn social engagement into sales conversations.
source: manychat.com/pricing →
Manychat pricing tiers
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| tier | monthly | annual | included | unit |
|---|---|---|---|---|
| Free | $0 | n/a | Up to 1,000 contacts (legacy accounts); ~25 contacts and 4 automations on the March 2026 r | per account |
| Pro | $15 | n/a | Starts at $15/mo for 1,000 active contacts; scales with contact count (~$0.05 per addition | per month, scales by active contacts |
| Elite | Custom | n/a | All Pro features, dedicated Customer Success Manager, white-label options, Manychat AI inc | custom quote |
// pools and per-unit rates are volatile · cells flagged verify link to the live vendor page
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Questions
How much does Manychat cost?
Manychat starts $14/mo (Essential). Real budget runs higher than the headline. After the March 2026 restructure, Pro is $29/mo for 2,500 active contacts and Business is $69/mo for 7,500, with overage at about $0.025 per extra contact monthly (about $0.018 annual). A list of 10k contacts on Business adds roughly $60 to $190/mo in overage on top of the base. AI features (the AI Step add-on) cost about $29/mo extra on Pro and Business, and WhatsApp (Meta per-conversation fees) plus SMS (carrier fees) are billed separately. A growing solo creator typically lands around $30 to $60/mo all-in, scaling fast as the contact list grows.
Can you self-host Manychat?
No, Manychat is cloud-only.
Does Manychat support MCP?
Manychat supports MCP as None, so it works with assistants like Claude and ChatGPT.
What's the catch with Manychat's pricing?
The cheap headline no longer buys much. On March 2, 2026 Manychat moved to a four-plan model (Free, Essential, Pro, Business), and the Free tier dropped from 1,000 contacts to just 25, so anyone serious is pushed onto a paid plan fast. Cost then scales automatically with active contacts via per-contact overage, and AI is a paid add-on (about $29/mo) only on Pro and Business, not included in any base plan.