Artisan (Ava AI BDR) review
★ 4.0/5Artisan is an autonomous AI BDR platform built around "Ava," an AI sales agent that runs end-to-end outbound on autopilot: finding and enriching leads from a 250M+ verified B2B contact database, writing and sending personalized multi-channel sequences across email and LinkedIn, then handling replies and booking meetings into your CRM. You point it at an ICP and it sources, enriches, sequences, and follows up without a human BDR driving each step.
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Best for outbound sales (AI BDR). Artisan (Ava AI BDR) starts $250/mo (annual) on a subscription + credit usage model. A full end-to-end campaign costs roughly 22 credits per prospect contacted (sourcing + enrichment + personalized sequence). The Intern plan's 12K credits/mo therefore covers about 12,000 / 22 = ~545 fully-worked prospects per month at $250/mo, i.e. roughly $0.46 per prospect. The Employee plan's 30K credits covers ~1,360 prospects/mo at $600/mo, about $0.44 per prospect. Bringing your own lead lists skips sourcing/enrichment credits and stretches the pool further, while heavy phone enrichment at 10 credits each drains it fast.
Spec
The gotcha
It is metered, not "unlimited": the headline $250/$600 prices buy a fixed monthly credit pool, and a normal full-funnel campaign burns ~22 credits per prospect, so a plan that sounds like a flat fee actually caps you at a few hundred to ~1,400 worked prospects/month before enrollments pause. Heavy phone enrichment or ultra-personalization drains credits much faster. Headline prices are also annual-billed, and the human power dialer is a separate $67/seat/mo add-on.
Decode the real cost →Best for
- You want to automate cold B2B outbound end-to-end, lead sourcing, enrichment, multi-channel personalized sequences, and reply handling, with a single autonomous AI agent instead of stitching together a data provider, an email sender, and an enrichment tool, and you are fine running on a metered credit pool rather than truly unlimited sends.
source: artisan.co/pricing →
Artisan (Ava AI BDR) pricing tiers
Prices move. Cells flagged verify link to the live vendor page.
| tier | monthly | annual | included | unit |
|---|---|---|---|---|
| Free | $0 | $0 | 300 credits/mo; lead discovery, lists & enrichment, agent-swarm research, CSV import/export | credits/mo |
| Intern | $250verify | $250 | 12K credits/mo; everything in Free plus HubSpot CRM sync, autonomous campaigns, deliverability monitoring, Slack integration; est. 1-12 positive replies/mo (human power dialer +$67/seat/mo) | credits/mo |
| Employee | $600verify | $600 | 30K credits/mo; everything in Intern plus Salesforce sync, advanced campaign types, webhooks, full self-driving Ava (coming soon), priority support; est. 4-30 positive replies/mo | credits/mo |
| Enterprise | Customverify | n/a | Custom credit volume; everything in Employee plus forward-deployed implementation, campaign strategy, dedicated CSM, SSO/SAML, advanced security, audit logs; est. 50+ positive replies/mo | credits/mo |
// pools and per-unit rates are volatile · cells flagged verify link to the live vendor page
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Questions
How much does Artisan (Ava AI BDR) cost?
Artisan (Ava AI BDR) starts from $250/mo (annual). A full end-to-end campaign costs roughly 22 credits per prospect contacted (sourcing + enrichment + personalized sequence). The Intern plan's 12K credits/mo therefore covers about 12,000 / 22 = ~545 fully-worked prospects per month at $250/mo, i.e. roughly $0.46 per prospect. The Employee plan's 30K credits covers ~1,360 prospects/mo at $600/mo, about $0.44 per prospect. Bringing your own lead lists skips sourcing/enrichment credits and stretches the pool further, while heavy phone enrichment at 10 credits each drains it fast.
Can you self-host Artisan (Ava AI BDR)?
No, Artisan (Ava AI BDR) is cloud-only.
Does Artisan (Ava AI BDR) support MCP?
Artisan (Ava AI BDR) supports MCP as None, so it works with assistants like Claude and ChatGPT.
What's the catch with Artisan (Ava AI BDR)'s pricing?
It is metered, not "unlimited": the headline $250/$600 prices buy a fixed monthly credit pool, and a normal full-funnel campaign burns ~22 credits per prospect, so a plan that sounds like a flat fee actually caps you at a few hundred to ~1,400 worked prospects/month before enrollments pause. Heavy phone enrichment or ultra-personalization drains credits much faster. Headline prices are also annual-billed, and the human power dialer is a separate $67/seat/mo add-on.