Bland AI review
★ 4.5/5Enterprise AI voice-agent platform that automates inbound and outbound phone calls 24/7 on Bland's own proprietary, vertically integrated stack (LLM, real-time STT, premium TTS/voice cloning, and telephony all in-house). Built for high-volume teams that need sub-second latency, full call observability, and SOC 2 / HIPAA / PCI compliance.
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Best for voice agents. Bland AI starts Free, then $299/mo + $0.12/min on a plan-based per-minute usage + platform fee model. On the Build plan ($299/mo, $0.12/min): 1,000 outbound calls averaging 4 minutes each = 4,000 minutes x $0.12 = $480 in call usage. Add the $299 platform fee and you are at about $779/month, before any human-transfer time ($0.04/min on Bland numbers), SMS ($0.02/msg), or the $0.015 minimum charged on every call attempt. On the free Start plan the same 4,000 minutes would be 4,000 x $0.14 = $560 with no platform fee, but Start caps you at 100 calls/day and 10 concurrent calls, so it does not scale to that volume.
Spec
The gotcha
The headline '$0.09/min' you still see quoted around the web is outdated. 2026 self-serve plans run $0.11 to $0.14/min, and the paid tiers add a $299 to $499/mo platform fee on top of usage, with the cheap $0.09 rate now reserved for custom Enterprise volume contracts. The real per-minute cost also climbs with add-ons: human transfers ($0.03 to $0.05/min on Bland numbers), a $0.015 minimum charge on every call attempt including failed calls, SMS at $0.02/message, and web-widget messages at $0.01 each.
Decode the real cost →Best for
- You want to deploy AI phone agents that handle thousands of inbound or outbound calls a day with sub-second latency, full call observability, voice cloning, and SOC 2 / HIPAA / PCI compliance, and you would rather pay an all-in per-minute rate than wire together a separate LLM, STT, TTS, and telephony stack yourself.
source: bland.ai/pricing →
Bland AI pricing tiers
Prices move. Cells flagged verify link to the live vendor page.
| tier | monthly | annual | included | unit |
|---|---|---|---|---|
| Start (Free) | $0verify | n/a | 100 calls/day, 10 concurrent calls, 1 voice clone, free inbound number, 2 free credits; $0.14/min | per minute + free platform |
| Build | $299verify | n/a | 2,000 calls/day, 50 concurrent calls, 5 voice clones; $0.12/min | platform fee/mo + per minute |
| Scale | $499verify | n/a | 5,000 calls/day, 100 concurrent calls, 15 voice clones; $0.11/min | platform fee/mo + per minute |
| Enterprise | Customverify | n/a | Unlimited daily and concurrent calls, unlimited voice clones, custom per-minute rate, on-prem/VPC deployment, dedicated forward-deployed engineer, BAA, SSO, data residency | custom contract |
// pools and per-unit rates are volatile · cells flagged verify link to the live vendor page
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Questions
How much does Bland AI cost?
Bland AI starts Free, then from $299/mo + $0.12/min. On the Build plan ($299/mo, $0.12/min): 1,000 outbound calls averaging 4 minutes each = 4,000 minutes x $0.12 = $480 in call usage. Add the $299 platform fee and you are at about $779/month, before any human-transfer time ($0.04/min on Bland numbers), SMS ($0.02/msg), or the $0.015 minimum charged on every call attempt. On the free Start plan the same 4,000 minutes would be 4,000 x $0.14 = $560 with no platform fee, but Start caps you at 100 calls/day and 10 concurrent calls, so it does not scale to that volume.
Can you self-host Bland AI?
Yes, Bland AI can be self-hosted.
Does Bland AI support MCP?
Bland AI supports MCP as both client and server, so it works with assistants like Claude and ChatGPT.
What's the catch with Bland AI's pricing?
The headline '$0.09/min' you still see quoted around the web is outdated. 2026 self-serve plans run $0.11 to $0.14/min, and the paid tiers add a $299 to $499/mo platform fee on top of usage, with the cheap $0.09 rate now reserved for custom Enterprise volume contracts. The real per-minute cost also climbs with add-ons: human transfers ($0.03 to $0.05/min on Bland numbers), a $0.015 minimum charge on every call attempt including failed calls, SMS at $0.02/message, and web-widget messages at $0.01 each.