Persana AI review
★ 3.8/5AI sales prospecting & enrichment platform
Persana AI is a credit-based AI sales-prospecting and data-enrichment platform (a Clay/Apollo competitor) that pulls from 100+ data sources, waterfalls email/phone enrichment, scrapes the web, and uses AI agents to research accounts and draft outreach. NOTE: in spring 2026 the Persana team joined Rox and announced the standalone Persana platform would sunset (billing suspended Apr 1, 2026; platform sunset) with a migration path to Rox; the marketing site and a "joining Rox" banner are still live but the self-serve product is effectively wound down.
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Best for AI sales prospecting. Persana AI starts Free, then ~$68/mo (billed annually) on a plan tier + credit-based usage (1 credit/email, ~10 credits/phone) model. On the Starter plan (~$68/mo billed annually, ~24,000 credits/yr = ~2,000 credits/mo), pure email enrichment at 1 credit each gets you ~2,000 verified emails/mo (~$0.034/email). But phone numbers cost ~10 credits each, so spending the same allowance on phones yields only ~200 numbers/mo (~$0.34/phone) — and CRM sync (HubSpot/Salesforce) is locked until the Pro plan at ~$400/mo.
Spec
The gotcha
The standalone Persana platform is being sunset after the team joined Rox: billing was suspended Apr 1, 2026 and the platform/data sunset was set for early May 2026, with migration pushed to Rox (support@rox.com). The pricing page and demo CTAs are still live, so a new buyer can be misled into signing up for a product that is effectively wound down — verify current availability before purchasing.
Decode the real cost →Best for
- You want a budget Clay-style enrichment and prospecting tool with AI agents and waterfall email/phone data — but be aware the standalone platform is being sunset into Rox, so treat it as transitional rather than something to commit to new.
source: persana.ai/pricing →
Persana AI pricing tiers
Prices move. Cells flagged verify link to the live vendor page.
| tier | monthly | annual | included | unit |
|---|---|---|---|---|
| Free | $0verify | n/a | ~50 email credits/mo, 5 phone lookups, 100+ data sources, no credit rollover | per month |
| Starter | $68verify | $68 | ~24,000 credits/yr (~2,000/mo), credit rollover, templates, AI agent access | per month (billed annually) |
| Growth | $151verify | $151 | ~60,000 credits/yr (~5,000/mo), sequencing integrations, lookalike finder | per month (billed annually) |
| Pro | $400verify | $400 | ~216,000 credits/yr (~18,000/mo), native CRM (HubSpot/Salesforce), ABM, job-change tracking | per month (billed annually) |
| Unlimited | $600verify | $600 | ~600,000 credits/yr, AI agents/autopilot, unlimited enrichments, built-in sending, Slack support | per month (billed annually) |
| Enterprise | Customverify | n/a | Everything in Unlimited plus AI SDRs, custom playbooks, dedicated account team | custom (contact sales) |
// pools and per-unit rates are volatile · cells flagged verify link to the live vendor page
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Questions
How much does Persana AI cost?
Persana AI starts Free, then from ~$68/mo (billed annually). On the Starter plan (~$68/mo billed annually, ~24,000 credits/yr = ~2,000 credits/mo), pure email enrichment at 1 credit each gets you ~2,000 verified emails/mo (~$0.034/email). But phone numbers cost ~10 credits each, so spending the same allowance on phones yields only ~200 numbers/mo (~$0.34/phone) — and CRM sync (HubSpot/Salesforce) is locked until the Pro plan at ~$400/mo.
Can you self-host Persana AI?
No, Persana AI is cloud-only.
Does Persana AI support MCP?
Persana AI supports MCP as None, so it works with assistants like Claude and ChatGPT.
What's the catch with Persana AI's pricing?
The standalone Persana platform is being sunset after the team joined Rox: billing was suspended Apr 1, 2026 and the platform/data sunset was set for early May 2026, with migration pushed to Rox (support@rox.com). The pricing page and demo CTAs are still live, so a new buyer can be misled into signing up for a product that is effectively wound down — verify current availability before purchasing.