Lusha pricing explained (2026): the real cost
verified 2026-06-02On the Professional plan ($69.90/mo for 600 credits), an SDR who reveals 300 emails (300 credits) and 30 direct-dial phone numbers (30 x 10 = 300 credits) burns the full 600-credit allowance in a month, so you pay ~$69.90/mo (~$0.12 per data point) and any further reveals require a higher tier or an add-on. Prices verified 2026-06-02 against lusha.com. prices change often, verify live
The tiers
Monthly and annual. The unit you pay against, per plan.
| tier | monthly | annual | what's included | unit |
|---|---|---|---|---|
| Free | $0 | n/a | 40 credits/mo, browser extension, basic prospecting | per month |
| Starter | $49.90verify live | $37.45 | 400 credits/mo (annual billed $449.10/yr) | per month |
| Professional | $69.90verify live | $52.45 | 600 credits/mo (annual billed $629.10/yr) | per month |
| Premium | $399.90verify live | $299.95 | 3,400 credits/mo (annual billed $3,599.10/yr) | per month |
| Scale | Customverify live | n/a | Custom credits, teams over 5 users, contact sales | custom |
// pools and per-unit rates are volatile · verified 2026-06-02 · cells flagged verify live link to the live vendor page
Phone numbers cost 10 credits each versus 1 credit for an email, so a plan's credit count is wildly misleading: a "600-credit" plan is only 60 phone numbers if that's what you actually need, and credits (not contacts) are the real meter.
Phone numbers cost 10 credits each versus 1 credit for an email, so a plan's credit count is wildly misleading: a "600-credit" plan is only 60 phone numbers if that's what you actually need, and credits (not contacts) are the real meter.
See live pricing on Lusha →Worth it if
- You're a sales or RevOps team that needs verified emails and direct-dial phone numbers to build outbound lists, and you want that data inside your CRM, browser, or an AI agent via MCP.
- Your usage stays inside the included allowance.
- You value B2B prospecting data over raw lowest cost.
Look elsewhere if
- Phone numbers cost 10 credits each versus 1 credit for an email, so a plan's credit count is wildly misleading: a "600-credit" plan is only 60 phone numbers if that's what you actually need, and credits (not contacts) are the real meter.
- You're highly cost-sensitive at scale.
- A cheaper tool in the comparison covers your use case.
Ready to try Lusha?
Start on the free tier (Free plan: 40 credits/month, browser extension and basic prospecting, no credit card required), then size your plan with the numbers above.
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Questions
How much does Lusha really cost?
On the Professional plan ($69.90/mo for 600 credits), an SDR who reveals 300 emails (300 credits) and 30 direct-dial phone numbers (30 x 10 = 300 credits) burns the full 600-credit allowance in a month, so you pay ~$69.90/mo (~$0.12 per data point) and any further reveals require a higher tier or an add-on.
Does Lusha have a free tier?
Free tier: Free plan: 40 credits/month, browser extension and basic prospecting, no credit card required.
What's the catch with Lusha's pricing?
Phone numbers cost 10 credits each versus 1 credit for an email, so a plan's credit count is wildly misleading: a "600-credit" plan is only 60 phone numbers if that's what you actually need, and credits (not contacts) are the real meter.
Is Lusha worth it?
Lusha is worth it if you specifically need B2B prospecting data. That's where it beats the alternatives. On the Professional plan ($69.90/mo for 600 credits), an SDR who reveals 300 emails (300 credits) and 30 direct-dial phone numbers (30 x 10 = 300 credits) burns the full 600-credit allowance in a month, so you pay ~$69.90/mo (~$0.12 per data point) and any further reveals require a higher tier or an add-on. If your usage is high-volume or budget is the priority, a cheaper tool in the comparison will do the same work for less.