11x review
★ 3.8/511x sells autonomous "digital workers" for go-to-market teams. Alice is an AI SDR that runs outbound prospecting end to end (lead research and enrichment from 50+ sources, ICP matching, and multi-channel sequencing across email, LinkedIn, SMS and phone), while Julian handles inbound voice and chat qualification.
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Best for outbound AI SDR + inbound voice. 11x starts $3,750/mo (Alice, billed annually) on a per-worker annual contract, volume-based model. Alice Growth costs $45,000/year ($3,750/mo) for 2,000 new prospects per month, about 24,000 prospects/year, so roughly $1.88 per prospect contacted. Because 11x charges "per lead, not per send," the multi-channel touches (email, LinkedIn, SMS, calls) on each prospect are included at no extra metered cost. Versus a human SDR at roughly $60,000 to $80,000 fully loaded, one Alice worker is cheaper on paper, but third-party procurement data puts real all-in contracts closer to $50,000 to $65,000/year once implementation fees and add-ons land.
Spec
The gotcha
Pricing is annual-commitment only with no free tier or trial, and the public "$3,750/mo" Growth number is what's quoted on the site, but third-party procurement data (Vendr, G2) shows real contract values clustering around $40,000 to $65,000/yr and effective monthly cost of $5,000+, with reportedly inflexible contracts and limited opt-out even when flexibility was promised in the sales process. You are locked in for the year regardless of results, so budget for the real all-in figure plus onboarding, not the headline rate, and confirm cancellation and auto-renewal terms in writing before signing.
Decode the real cost →Best for
- You want to automate top-of-funnel outbound (Alice) or inbound phone and chat qualification (Julian) with a managed, done-for-you AI sales rep, you have an annual budget in the tens of thousands, and you run an existing Salesforce or HubSpot CRM to sync into.
source: 11x.ai/pricing →
11x pricing tiers
Prices move. Cells flagged verify link to the live vendor page.
| tier | monthly | annual | included | unit |
|---|---|---|---|---|
| Alice - Growth | $3,750verify | $45,000 | Up to 5 end users; 2,000 new prospects/month; 11x-managed Gmail mailboxes (domain setup, warmup, inbox rotation, monitoring); bi-directional CRM sync; onboarding + support | per month, billed annually (~$45,000/yr) |
| Alice - Pro | Customverify | n/a | Up to 10 end users; 5,000 new prospects/month; 11x-managed Gmail mailboxes; multi-language outreach (105+); bi-directional CRM sync; tailored onboarding | per month, billed annually |
| Alice - Enterprise | Customverify | n/a | Unlimited end users; 10,000+ prospects/month; managed mailboxes; custom integrations + API; SSO; custom DPA/SLA; dedicated CSM + forward-deployed engineer | per month, annual or multi-year |
| Julian - Growth (Voice) | $5,333verify | n/a | 2,000 calls/month; SMS + WhatsApp; 2 languages; knowledge base; CRM integration; API access | per month, billed annually |
| Julian - Growth (Chat) | $2,417verify | n/a | 3,000 chats/month; SMS + WhatsApp; knowledge base; CRM integration; API access | per month, billed annually |
// pools and per-unit rates are volatile · cells flagged verify link to the live vendor page
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Questions
How much does 11x cost?
11x starts from $3,750/mo (Alice, billed annually). Alice Growth costs $45,000/year ($3,750/mo) for 2,000 new prospects per month, about 24,000 prospects/year, so roughly $1.88 per prospect contacted. Because 11x charges "per lead, not per send," the multi-channel touches (email, LinkedIn, SMS, calls) on each prospect are included at no extra metered cost. Versus a human SDR at roughly $60,000 to $80,000 fully loaded, one Alice worker is cheaper on paper, but third-party procurement data puts real all-in contracts closer to $50,000 to $65,000/year once implementation fees and add-ons land.
Can you self-host 11x?
No, 11x is cloud-only.
Does 11x support MCP?
11x supports MCP as None, so it works with assistants like Claude and ChatGPT.
What's the catch with 11x's pricing?
Pricing is annual-commitment only with no free tier or trial, and the public "$3,750/mo" Growth number is what's quoted on the site, but third-party procurement data (Vendr, G2) shows real contract values clustering around $40,000 to $65,000/yr and effective monthly cost of $5,000+, with reportedly inflexible contracts and limited opt-out even when flexibility was promised in the sales process. You are locked in for the year regardless of results, so budget for the real all-in figure plus onboarding, not the headline rate, and confirm cancellation and auto-renewal terms in writing before signing.